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Letraset, the DIY typography revolution

Visual identity and exhibition set-up

year

2019

client

Belli Gallery

industry

cultural

tags

letraset, unit editions, Sheffield Institute of Arts

scope of work

Exhibition Design

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Letraset The DIY Typography Revolution, is a touring exhibition developed at the Sheffield Institute of Arts by Pam Bowman and Matt Edgar. At the core of the exhibition there’s the will of bringing back the handcrafted process of typography to young creatives. Letraset is here seen not just as a nostalgic practice, but most likely as an illustrative tool which has lately become a precious and limited resource.

This year Belli Gallery had the great chance to design the exhibition set up, and to host the opening talk thought and promoted by Pam Bowman.
For the exhibition, we collaborated with our technical partner Fedrigoni, who provided the paper thanks which visitors played applying Letraset, producing their customized exhibition postcards.

Keep reading: Little John Magazine